Job Description

Who We Are:

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

Role Overview:

As the Sr. Marketing Manager, SEO & CRO , you will develop and execute strategies to enhance organic traffic, improve search engine rankings, and optimize the e-commerce journey for FIFA World Cup 26™ Official Hospitality customers. This role requires a deep understanding of SEO best practices, conversion rate optimization (CRO), and e-commerce performance analytics.

Key Responsibilities:

• Develop and implement an SEO strategy to increase the visibility of FIFA World Cup 26™ Official Hospitality offerings across search engines.
• Conduct keyword research to identify high-impact terms related to event-based searches, hospitality experiences, and the FIFA World Cup 26™.
• Optimize meta tags, headers, structured data, and internal linking to improve search rankings and click-through rates.
• Perform technical SEO audits , addressing site speed, mobile usability, crawlability, and indexability.
• Enhance content discoverability , ensuring landing pages and blog content align with FIFA World Cup 26™ brand messaging and search trends.
• Improve backlink profile through digital PR, partnerships, and content outreach initiatives.
• Analyze user behavior and conversion funnels to identify drop-off points and opportunities for optimization.
• Conduct A/B and multivariate testing to refine landing pages, CTA placements, pricing display, and checkout processes.
• Use heatmaps, session recordings, and customer journey analysis to improve e-commerce UX/UI. ​
• Manage and publish SEO-optimized content via CMS platform s (e.g., Contentful, WordPress), ensuring proper tagging, URL structure, and localization standards are followed.
• Collaborate closely with internal teams including Marketing, Product, Data Science, and Commercial Strategy to ensure a cohesive approach to SEO, CRO, and e-commerce performance.
• Track and report on organic traffic, keyword rankings, domain authority, conversion rates, and e-commerce revenue using Google Analytics, Google Search Console, and other SEO/CRO tools.
• Provide data-driven insights and strategic recommendations to stakeholders.
• Stay informed on FIFA World Cup 26™ search trends , hospitality industry insights, and the evolving SERP landscape, including advancements like AI Overviews and algorithm updates.

Qualifications & Skills:

• 5+ years of experience in SEO, CRO, and e-commerce optimization, preferably in the sports, travel, or hospitality sector.
• Proven track record of increasing organic traffic and improving e-commerce conversion rates .
• Strong understanding of Google’s algorithm updates, SEO tools (Ahrefs, SEMrush), and CRO tools (Optimizely, Hotjar) . ​
• Experience managing and publishing content via CMS platforms , especially headless CMS solutions like Contentful; familiarity with CMS taxonomy, localization, and structured data implementation is a plus.
• Experience with enterprise-level e-commerce platforms , preferably Shopify, Magento, or a custom CMS.
• Knowledge of international SEO strategies and multi-language website optimization.
• Ability to work with GA4 and data visualization tools to analyze user behavior.
• Strong project management and stakeholder communication skills.
• Passion for sports, major global events, and digital marketing trends .

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